project type
project type
campaign
my role
my role
graphic designer
client
client
sacramento county public health
Don't Flock with Bird Flu
Sacramento County Public Health
Don't Flock with Bird Flu
Sacramento County Public Health
Don't Flock with Bird Flu
Sacramento County Public Health
When Sacramento County needed to raise awareness about avian influenza (H5N1) during peak migration season, the challenge was clear: inform residents without causing alarm. This campaign uses light humor and clear, actionable guidance to encourage simple prevention behaviors, protect backyard flocks, and drive residents to trusted public health resources.
When Sacramento County needed to raise awareness about avian influenza (H5N1) during peak migration season, the challenge was clear: inform residents without causing alarm. This campaign uses light humor and clear, actionable guidance to encourage simple prevention behaviors, protect backyard flocks, and drive residents to trusted public health resources.
Initial Concepts
Initial Concepts
These initial concepts test a spectrum of tone and color, moving from stark, attention-grabbing visuals to polished public health treatments and more playful, inviting directions.
These initial concepts test a spectrum of tone and color, moving from stark, attention-grabbing visuals to polished public health treatments and more playful, inviting directions.
Campaign Executions
Campaign Executions
The final execution balances awareness and action, delivering targeted guidance for backyard poultry owners while encouraging everyday residents to adopt simple behaviors that reduce exposure to avian influenza.
The final execution balances awareness and action, delivering targeted guidance for backyard poultry owners while encouraging everyday residents to adopt simple behaviors that reduce exposure to avian influenza.
Credits
Art director
Art director
Jasmine romero
copywriter
copywriter
alicia frescas
animator/video editor
animator/video editor
Sean Arntson
illustrations
illustrations
Jasmine romero
Freelancer &
Getty Images
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